Posts tagged drive thru
Road Chef Pizza? Abort Mission

RoadChef

Ascon Filling Station, Admiralty Way, Lekki Phase I, Lagos

0700 7623 2433

FOLLY: On Saturday, on our way to Nothing To Do In Lagos picnic and against my better judgment, I drove Nosa and myself to RoadChef and ordered a pizza. 

NOSA: Worst. Decision. Ever. 

road chef pizza.jpg

FOLLY: The lady at the drive thru ran through their pizza options and I chose chicken suya because I felt it was the least likely to be imported frozen because they don't make suya "over there".

I was wrong. 

NOSA: RoadChef imports damn near everything frozen, and for some reason Folly thought this would be different.  

road chef lekki.jpg

NOSA: Frozen Pizza, in itself, isn't the worst thing ever. Maybe top 5, but definitely not the worst. I mean, Rice & Stew is still out there frolicking and telling lies.  

My problem with the pizza isn't that it is frozen pizza. It's that they actually charge you a premium for frozen pizza. You might as well walk to Domino's and eat their rubbish. Some people like Domino's so they aren't all that terrible.  

FOLLY: Not only is RoadChef selling frozen bland chicken pizza disguised as freshly made, they sprinkled dry pepper on it as suya pepper because we must all be mugs. 

road chef pizza lekki.jpg

NOSA: TL;DR What a betrayed!

POSTSCRIPT

FOLLY: I don't see any reason why RoadChef thought it would be a good idea to sell pizzas. Compared to everything out there, RoadChef pizza fails on taste, quality, value for money everything. It's not even like it's cheap and terrible pizza; it's expensive and terrible pizza. Most Nigerians already think pizza isn't food, and then you throw 'expensive for nothing pizza' into the mix. In summary, it's a no from me. 

NOSA: They were good on value for money until the prices went up. Then, I couldn't rationalize buying a burger with a frozen patty when there are places like BBQ & Cravings and Urban Fuxion that do a better thing for less.

VERDICT

Hate.jpeg

DAMAGE

Large Suya Pizza - N3500

 

PARKING

It's a drive thru so you shouldn't need to park. However, if you must, there's parking.

Another New Restaurant

RoadChef

Ascon Filling Station, Admiralty Way, Lekki Phase I, Lagos

0700 7623 2433

NOSA: I fully expected this to be shit.

FOLLY: Dawg, calm down now. 

NOSA: I'll explain. 

A lady suggested we check it out on our Facebook wall (yes, we have one). We always get recommendations, a lot of the time from readers and on rare occasions from PR/Marketing agencies. With time, I feel like I've learnt how to discern  between what's a reader recommendation and what's from a PR/Marketing agency.

Reader recommendations tend to be a lot more personal and genuine. More of "hey, i like this place and i want you guys to try it". PR/Marketing agencies come off as contrived and devoid of any real emotion. You can almost tell someone got paid to send the email. I mean, look at this one for example: 

I just had this super meal at Roadchef in Lekki Phase 1. I'm a sucker for good food and this was just too awesome! Almost too indulgent ... lol. But I think Nosa and co need to check this place out and review it too on Eat Drink Lagos blog.

Indulgent? What exactly did you have? 

I totally understand the need to generate a buzz around a new product and there's nothing particularly wrong, but this approach will always be weird to me. More often than not, when we follow through on recommendations like these, the places are usually terrible. 

I digress. 

Road Chef has breakfast burritos and an actual breakfast menu like McDonald's. I HAVE to try it. Absolutely HAVE to. 

FOLLY: Well since it's near my house and Chicken Republic doesn't like making my meat pie at the crack of dawn I might have to try this too. However until that happens, I got the Crispy Chicken Roadster Meal aka a crispy chicken burger and a side of sweet potato fries. 

Crispy Chicken Roadster

NOSA: I got the RoadChef Classic Burger Meal and I went with sweet potato fries as my side. 

roadchef classic meal

NOSA: Yes, those are "American" sweet potatoes. Your eyes tell you no lies. Importing it has to be expensive as hell, but I really want to find the owner and give him/her a hug. 

FOLLY: Someone once said they sold them at Deli's in VI but in the volumes that Road Chef's probably need them in, I'd also imagine they import it themselves. 

roadchef sweet potato fries

NOSA: The sweet potato fries were obvs excellent. You can't put in all this hard work just to fuck it up at the end. They had to be excellent. 

FOLLY: Nosa's were excellent, mine were burnt which made me sad. If I wasn't so lazy and I'd have taken them to the counter and asked for a replacement.

roadchef classic burger

NOSA: The burger is not a bad fast food burger. Dare I say better than Johnny Rockets. It's a plain 'ol burger, not fancy like BBQ & Cravings or gourmet like RSVP. I mean, it's fast food. Think of it as a McDonalds or Burger King burger. That'll put it in perspective.

FOLLY: Hmmm, my burger was spot on meh.  It's also hard to eat a huge piece of chicken sandwiched between two bread pieces. I obviously didn't think about the logistics before ordering, cause if I had I'll probably have gone with the tenders. 

Crispy Chicken Roadster Meal 1

POSTSCRIPT

NOSA: I really hope it evolves it into something like a Sonic. My fear is that they will not be able to sustain the price point. For a fast food joint, it's pretty expensive but it's for good reason. Getting in those sweet potatoes must be hell.

VERDICT

DAMAGE

Crispy Chicken Roadster Meal - N1800

RoadChef Classic Meal - N2700