NOSA: We started these festivals three years ago in a small Ikoyi compound. Since then, we’ve grown to this point where we are being compared to GTB. Sure, it wasn’t a compliment but it says a lot about how people perceive EatDrinkFestival. Internally, I’ve often looked at ourselves as some plucky underdogs, but clearly that’s not the reality of it.
The rules have changed. What might have been excused in the past won’t be excused anymore. In some ways, it is unbelievably scary. You start something hoping you get to a place like this and now that I’m here, I’m scared shitless. All these life coaches talk about working hard to make your dreams a reality, but what happens when you get to that point? Do you dream new dreams?
Well, yes. That’s exactly what you do.
FOLLY: So in January, I decided that I wanted the fifth edition of EatDrinkFestival to be iconic and I was going to use Jollof to practice. After implementing some of the learnings at Jollof and they worked, I was excited about EatDrinkFestival again.
NOSA: We’ve done a lot of growing up in 2018. It hasn’t been easy, but we’ve done it.
FOLLY: I love that with each and every festival that Eat.Drink.Lagos organizes, we learn how to do certain elements better and are able to eliminate it in future editions. I acknowledge that traffic and parking will always require constant improvement but we’re committed to designing an experience that we’d want to attend as guests too, so we’re working with the best contractors to make the festival experience seamless. No half measures AT ALL.
NOSA: Personally, one big thing I’ve learnt from our experiences is that we create real value. No more going into meetings just happy to be there. We’ve earned our place. EatDrinkFestival is a “thing”.